![]() Consumers could buy the more-expensive iPad version and still have a copy that they could play on their iPhone on the go, all from a single (albeit more expensive) purchase. ![]() While this would still force existing owners of the iPhone version to re-buy the app, new buyers would not have to double-dip and they’d only have one copy of the app to manage in iTunes. A second option would be for developers to bundle their iPhone version of the app in with the iPad exclusive version.The downside for the developer would be the possible lack of visibility in the new iPad store, most likely leading to reduced sales. This way iPhone consumers could purchase their cheaper apps and then pay a premium if they’d like to unlock the iPad experience. One option would be to make the iPad version of the app unlocakble via DLC.To that end, we propose a few alternative models: On the other hand, new iPad specific features and high resolution graphics versions mean extra development costs and it seems unfair not to compensate developers for their additional hard work. More money and more hassle is a loss/loss scenario to the consumer. It also means that you now have to manage two different versions of the same app within iTunes. The separate iPad App model means that you now have to purchase a title that you may already own again (most likely at a premium price) if you want to get the full iPad experience for this particular app. The all-inclusive app model will probably mean little-to-no change in app pricing to currently available iPhone apps, with the added bonus of getting the iPad version for free if you currently own the iPhone version of title. They can either bundle the iPhone and iPad apps together and sell them for one price, or they can put out an exclusive iPad version of the App. As far as we are aware, developers have two means of delivering content that will display in the iPad’s higher resolution and not just utilize the pixel doubler to stretch the native iPhone App content to fill the iPad’s screen. The first thing regular visitors will notice, is a bit of sticker shock, with the premium prices these new iPad apps are commanding. With the iPad’s big release in less than 24 hours, the all-new iPad section of the AppStore is quickly filling up with some great titles.
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